An example of a strategic goal is “Increase market share by 15% within the next two years by expanding into new regions and launching two localized product lines.” This type of goal is long-term, measurable, and directly aligned with the company’s broader vision and mission.
Having clear, specific targets within these strategic goals is essential as they guide the daily functions of an organization and align with broader strategic visions. Specific targets can represent short-term objectives, like reducing production downtime, which help organizations improve processes and achieve overarching business goals.
