What are examples of SMART goals?

Examples of SMART goals can vary depending on the context, but all follow the same structure. For instance, instead of saying “I want to get fit,” a SMART version would be: “I will go to the gym three times per week for the next three months to improve my cardiovascular health.”

In a professional setting, a marketing team might set a SMART goal like: “Increase email newsletter subscriptions by 20% in the next 60 days by launching a weekly lead magnet campaign.” These examples reflect goals that are Specific, Measurable, Achievable, Relevant, and Time-bound—making them easier to track progress and achieve.